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商品編號： W12153 出版日期： 2012/08/17 作者姓名： Sapp, Stephen 商品類別： Finance 商品規格： 20p 再版日期： 2020/07/19 地域： 產業： 個案年度： -
商品敘述：
Prada currently requires a significant amount of capital both to re-finance debt that is maturing in the next six to twelve months and to finance its intended growth into the Asian (especially Chinese) markets. Since financial markets are aware of Prada''s pressing need to raise capital, it is important for the board of directors to develop a credible strategy for raising the necessary capital of at least 1 billion. Although the press has been suggesting that Prada will do an initial public offering, the company has tried this several times in the past with no success, mainly because of bad timing (9/11, the SARS outbreak, and the ongoing global financial crisis and European sovereign debt crisis). The board has approached Guido Santini of the investment bank Grupo Capo Milano to come up with a number of credible alternatives and a strategy for raising the needed capital.
涵蓋領域：
Finance and investing
相關資料：
Case Teaching Note, (W12154), 8p, by Stephen Sapp
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